I’m Trina Notman.
I help businesses grow with purpose, personality, and profit.
Why West of Ordinary Strategies
West of Ordinary thinking happens when you stop defaulting to safe assumptions, accepting incremental change, and taking the same path everyone takes.
It’s choosing clarity over complexity, courage over comfort, and strategy that actually moves the needle.
I help businesses maximize their impact and profit using deep expertise in marketing, storytelling, and business strategy to unlock smarter growth.
With a seasoned, outside perspective, I partner with leaders to make intentional choices about what to stop, where to focus, and what’s truly worth building next.
If you’re ready to move beyond what’s always been done and toward a bolder, more deliberate future, you’re in the right place.
Meet the Principal
I’m Trina, a senior strategic advisor who works alongside business owners and leadership teams to help identify untapped growth opportunities and focus effort where it will have the greatest impact.
With more than 20 years in marketing, sales, communications, and business leadership, I’ve helped shape direction, sharpen positioning, and turn bold ideas into measurable business results.
Backed by an MBA, an early career in journalism, and executive training from Columbia Business School and Harvard Business School, I blend clear strategy with a sharp instinct for story and audience.
I bring perspective, creativity, and rigor at moments that matter most, helping organizations move beyond noise and build meaningful growth.
My Services
Explore my range of services designed to help you move forward with confidence, wherever you're headed next.
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This long-term strategy defines where your business is going over the next three years and why it matters. We identify your growth priorities, and the strategic choices required to get there. The outcome is a clear roadmap that guides decisions, investment, and growth.
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This plan translates long-term vision into focused marketing and communications priorities for the year ahead. Together, we define clear objectives, key messages, channels, and success measures so every effort is intentional and aligned. The result is a cohesive, realistic plan that drives reach, engagement, and profit.
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These high-energy sessions are structured idea labs designed to challenge assumptions and unlock fresh thinking. Using creative prompts and strategic constraints, we’ll generate bold, actionable ideas that move beyond the obvious. Teams leave energized, aligned, and ready to explore what’s truly possible.
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These facilitated workshops help leadership teams step back from the noise and gain clarity on who they are, what they stand for, and where to focus next. We align brand, business priorities, and decision-making so everyone is pulling in the same direction. The result is sharper focus, shared understanding, and a clear path forward.
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This is a clear-eyed assessment of how your marketing is really performing. We evaluate messaging, channels, and effort to identify what’s working, what’s not, and where to optimize. The goal is not more marketing, but smarter, more effective marketing.
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This ongoing partnership provides strategic guidance as you make decisions and bring plans to life. I act as a trusted advisor, offering perspective, prioritization, and support as your business evolves. It’s strategic thinking with momentum built in.
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Every business is different, and sometimes the right support doesn’t fit into a predefined service. We’ll talk through your goals, challenges, and opportunities, and shape a custom approach that helps you move forward with clarity and confidence.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your business needs.